
Data Driven Marketing Expert
2 days ago
Job Summary
We are seeking a skilled Marketing Data Analyst to fill this position.
- Apply behavioural insights and data-driven research to enhance marketing performance through personalised interaction across multiple channels.
- Investigate and measure the effectiveness of marketing channels, including data warehouse, Power BI portal, Google Analytics, and Adobe stack reporting tools.
- Communicate complex data insights effectively.
Requirements:
- Advanced SQL skills for extracting and querying relational databases.
- Experience in campaign analysis, execution, or marketing insights.
- Strong visualisation skills, preferably with Power BI.
- In-depth experience across Adobe and Google Analytics.
- Excellent interpersonal, communication, problem-solving, and time management skills.
Key Responsibilities
This role will entail applying behavioural insights and data-driven research to enhance marketing performance. This is a key part of our business strategy.
This role requires strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills. A good understanding of data visualisation tools such as Power BI is also essential.
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