Head of Data-Driven Marketing

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $230,000 - $260,000
Job Description

Lead a data-driven marketing team to propel business growth.

Key Responsibilities:
  • Build and manage a high-performing analytics team.
  • Develop comprehensive attribution models and implement them across all channels.
  • Analyse marketing performance data, identify trends, optimise campaign efficiency, and provide actionable insights on what's driving results versus underperforming initiatives.
  • Design and maintain real-time visibility dashboards into campaign performance, lead quality, revenue attribution, and customer lifecycle metrics.
  • Manage marketing operations infrastructure, including lead routing, campaign automation, and data hygiene processes within Salesforce and marketing automation platforms.

Work collaboratively across departments, including Product, Customer Success, and Finance teams, to drive strategic decision-making through data-driven insights.

Key Skills and Qualifications
  • Bachelor's degree in Marketing, Business Analytics, Statistics, or related quantitative field.
  • Minimum 10 years of progressive experience in marketing analytics, operations, or related analytical roles.
  • Extensive experience in B2B marketing environments with understanding of complex sales cycles and multi-touch attribution challenges.
  • Proven experience building and managing high-performing and high-engagement teams.
  • Excellent communication and presentation skills with experience presenting to C-level executives.
  • Detail-oriented with strong problem-solving abilities and commitment to data accuracy and integrity in fast-paced, growth-oriented environments.
  • Understanding of digital marketing channels, including paid search, social media, email marketing, content marketing, and their integration in comprehensive customer journey strategies.
  • Ability to work collaboratively and influence stakeholders without direct authority.
Why Work with Us?

Join a dynamic team that values innovation and collaboration. Be part of shaping the future of marketing analytics and operations.

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