Director of Data-Driven Marketing

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $230,000 - $260,000
Job Overview

The Head of Marketing Analytics and Operations spearheads a small team in developing marketing attribution models, optimizing campaign performance, and enhancing conversion through actionable insights.

This role oversees the management of analytics infrastructure, building real-time dashboards, overseeing marketing automation, and maintaining data integrity. It plays a critical part in guiding strategic decisions through deep analysis of marketing activity and delivering insights on what is working and what is not.

This position requires strong leadership skills, excellent communication and presentation abilities, and the ability to work collaboratively across departments. Experience with performance optimization, vendor management, and forecasting is also essential.

Key Responsibilities:

  • Develop and implement data-driven marketing strategies
  • Manage analytics infrastructure and real-time dashboards
  • Oversight of marketing automation and data integrity
  • Analysis and delivery of insights on marketing performance

Requirements:

  • Strong leadership and collaboration skills
  • Excellent communication and presentation abilities
  • Experience with performance optimization, vendor management, and forecasting

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