Strategic Marketing Director for Student Engagement

3 days ago

District Of Belconnen, Australia University Of Canberra Full time
Job Title: Strategic Marketing Director for Student Engagement

About the Role:
The University of Canberra is a dynamic and innovative institution located in the heart of Australia's capital. We are committed to providing high-quality education and engaging in research that makes a difference. Our mission is to build just, prosperous, healthy, and sustainable communities through deep collaborations and transformative experiences.

Position Overview:
We are seeking a highly motivated and experienced Director to lead our newly integrated team encompassing Student Recruitment, Marketing, and Media functions. This role is pivotal to enhancing the University's brand, driving student recruitment, and managing our media and communications strategies.

Key Responsibilities:
- Drive the strategic direction of student recruitment, admissions, scholarships, and global mobility functions, ensuring alignment with university priorities and targets.
- Manage relationships with internal and external stakeholders as well as international agents.
- Lead the marketing team to deliver initiatives across various channels, set strategic direction for marketing and brand activities, manage the marketing budget, and engage with local institutions and events to maximize brand exposure.
- Develop and deliver the university's strategic media and communications agenda, maintain relationships across the media landscape, and oversee the production of multimedia content.

Requirements:
- Proven leadership experience in a similar role.
- Strong understanding of the higher education sector and its commercial context.
- Excellent communication, collaboration, and strategic planning skills.
- Graduate qualifications or extensive relevant experience in any combination of student recruitment, marketing, communications, or a related field.

Benefits:
- Be part of a forward-thinking university that challenges the status quo.
- Work in a collaborative and supportive environment.
- Contribute to the growth and success of the University of Canberra.

Salary: $140,000 - $160,000 per annum.

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