Marketing Journey Lead
1 month ago
HCF Australia is seeking a passionate and experienced professional to lead our Member Marketing Journey efforts. As a key member of our Marketing team, you will be responsible for developing and executing strategic plans to enhance the member experience and drive business growth.
Key Responsibilities:- Lead the development of audience journeys from prospect to member and member to prospect
- Influence and drive key audience journeys that align with broader Marketing and HCF goals and KPIs
- Collaborate with cross-functional teams to deliver end-to-end journeys and segmentation
- Develop and implement strategies to enhance member engagement and retention
- Lead a team of Marketing Managers to design, implement, and enhance member journeys
- Deep understanding of MarTech, AdTech, data, commercial return/ROI, audience, and segmentation
- Experience in leading high-performing teams and influencing key stakeholders
- Strong analytical and problem-solving skills
- Ability to work in a fast-paced environment and prioritize multiple projects
HCF Australia is a purpose-driven organization that values diversity, inclusivity, and collaboration. We offer a range of benefits, including:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs
- Discounts on HCF's products and services
We are committed to creating a workplace that is welcoming and safe for all employees, irrespective of their unique characteristics. If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.
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