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Email Marketing Strategist

1 month ago

Sydney, New South Wales, Australia Online Marketing Gurus Full time
{"title": "Email Marketing Lead", "description": "Key Responsibilities

As an Email Marketing Lead at Online Marketing Gurus, you will be responsible for developing and executing end-to-end email marketing campaigns that drive sales growth and customer engagement.

Key responsibilities include:

  • Identifying target audiences and growing our email list
  • Designing and implementing direct email marketing campaigns
  • Ensuring mobile-friendly email templates and proofreading emails for clarity, grammar, and spelling
  • Writing newsletters and company updates
  • Upgrading email templates using graphics, personalization, and advanced features
  • Ensuring prompt and accurate communication with clients via email to minimize unsubscribes
  • Creating email databases for lead generation
  • Analyzing campaign performance and suggesting improvements
  • Reporting on sales revenue generated from email marketing efforts
  • Ensuring emails follow industry policies and best practices
Requirements

To succeed in this role, you will need:

  • 3-5 years of experience as an Email Marketing Specialist or Digital Marketing Specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or a relevant field
Benefits

As an Email Marketing Lead at Online Marketing Gurus, you will enjoy:

  • Birthday leave
  • Paid Parental leave
  • Volunteer leave
  • Career Development and Training Programs
  • Pet-friendly and vibrant office
  • Barista-style coffee
  • Social events - gourmet lunches, social drinks
About Online Marketing Gurus

We are a dynamic and passionate team that values employee happiness and growth. Our goal is to create a culture that is amazing and achieves incredible results. We believe in hiring good human beings and developing them through our training initiatives. We focus on employee development, engagement, and growth opportunities. We are a hybrid-working team that enjoys the great office vibe and the benefit of working from home. We are in significant growth mode, looking for our future leaders as we scale globally. We are an equal opportunity employer that supports diversity and inclusion.", "lang_code": "en"}