Senior Marketing Director

5 days ago

Sydney, New South Wales, Australia HCF - Brand, Marketing & Corporate Affair Full time
{"title": "Senior Marketing Manager", "description": "About HCF

HCF is a leading health fund in Australia, dedicated to providing exceptional member experiences and transforming healthcare.

About the Role

The Senior Marketing Manager will lead the development, implementation, and optimization of marketing strategies and initiatives across a broad portfolio. This includes driving the team to execute and deliver performance through impactful advertising campaigns and initiatives.

Main Responsibilities
  • Lead the development and manage the execution of marketing plans across a diverse portfolio using data-driven insights, sound logic, and supporting data to build long-term brand equity, generate inquiry, and drive profitable sales growth.
  • Redefine, optimize, and report on marketing activities and materials, including advertising, partnerships, local area marketing, creative, search, digital marketing, and general marketing as required.
  • Lead, coach, and develop all direct reports in understanding, shaping, and implementing the marketing strategy while ensuring they remain focused on achieving their personal development plan.
  • Ensure brand and risk & compliance of all marketing initiatives.
  • Manage the post-implementation analysis/review to enable understanding of communication program effectiveness.
  • Ensure HCF's internal stakeholders are involved in projects enabling regular and appropriate feedback on material and campaigns.
  • Oversee the preparation of annual marketing budgets and be accountable for the efficient and effective spend of marketing funds across assigned strategic campaigns/projects.
  • Produce marketing activities and materials as required on time, meeting corporate standards for brand, design, and writing.
  • Initiate and maintain regular communication with key business units regarding promotion and/or communication activities.
  • End-to-end campaign management ensuring it's completed accurately, on time, and on budget.
Requirements
  • Tertiary qualifications in communications or advertising/marketing or related field.
  • Strong background in marketing, campaign, and media planning, creative production processes across offline and online.
  • Prior experience in leading a developing team.
  • Demonstrated strategic agility with the ability to take a vision and make it happen.
  • A creative mindset and a desire to disrupt and deliver at speed.
  • Well-developed project management skills and a track record of delivery.
  • 10 or more years of experience in a senior marketing role, or agency management experience.
  • Strong attention to detail, with the ability to nuance messaging of complex topics for different audiences.
  • Results-driven, you are a champion of the brand working cross-functionally on all growth initiatives to bring our experience and expertise together ensuring excellence in the development and execution of our brand and communication plans.
  • Exceptional relationship-building and influencing skills.
  • Ability to interact effectively and build strong relationships with peers, Managers, and Heads of Business Units.
  • Be a good problem solver, with passion for technology and innovation.
Culture & Benefits

Purpose-driven passion

At HCF, we're united by a common purpose: to make healthcare affordable, understandable, high-quality, and member-focused.

Wellness and work-life balance

We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

  • 50% subsidy on HCF hospital and/or extras cover.
  • 18 weeks of parental leave for all new parents.
  • Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks, and more.
  • Discounts on HCF's products, including life, pet, and travel insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education, and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – vacancy@hcf.com.au to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

"}

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