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Email Marketing Strategist

1 month ago

Sydney, New South Wales, Australia Online Marketing Gurus Full time
Email Marketing Lead

We are seeking a talented and experienced Email Marketing Lead to spearhead our email marketing strategies.

As the Email Marketing Lead, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

Our team is dynamic and passionate about our work. We engage in daily collaboration, prioritizing data-driven insights that yield tangible results, steering clear of fluff, jargon, or guesswork. And the best part? We genuinely enjoy working together.

Responsibilities would include:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization, and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Requirements

  • 3-5 years of experience as an Email marketing Specialist or Digital marketing specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines
  • BSc degree in Marketing or relevant field

Benefits

Perks:

  • Work flexibility & hybrid working
  • Enjoy parental, birthday, and volunteer leave
  • Salary packaging benefits
  • Engage in ongoing career development and specialized training
  • An organization that embraces employee well-being, diversity & inclusion, experience a pet-friendly, lively office atmosphere
  • Delight in barista-style coffee and engaging social events, including gourmet lunches and gatherings
  • Receive recognition through service appreciation awards
  • Pet-friendly and vibrant office

About OMG:

  • Our #1 belief and goal is that if employees are happy and over the moon - the culture is amazing and together we can achieve incredible results
  • Massive focus on hiring good human beings - we believe the rest can be learned and developed through our training initiatives
  • Huge focus on employee development, engagement & growth opportunities
  • Hybrid-working - enjoy the great office vibe and the benefit of working from home
  • Largest independent agency in Australia - tripled revenue year in last 3 years
  • We are in significant growth mode, looking for our future leaders as we scale globally- currently 140+ employees in Sydney and Melbourne, 40 in the Philippines, as well as USA expansion ongoing. This was 30 employees 3 years ago
  • R&D investment, forefront of digital marketing, innovation
  • Our values are- We 'Share evidence, not opinion', 'Find solutions, not problems', 'Make customers love you', 'Own it and get it done'
  • We live Diversity, Equity & Inclusion as our people including our Leadership Team are of many cultural backgrounds and represent a positive gender mix. In fact we have people from all walks of life and diverse backgrounds including LGBTQ, disability and socio-economic backgrounds.

OMG is an equal opportunity employer, so by working for us, you'll be part of an organization that supports diversity and inclusion.