Pipeline Growth Leader

1 week ago

Sydney, New South Wales, Australia beBeeDemand Full time $120,000 - $140,000

Demand Generation Manager Job Description

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The construction industry has long been striving for a world without paper trails, delays, or disconnected systems. We're making this vision a reality by centralizing construction operations into one unified system.

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We're looking for a Demand Generation Manager to lead demand generation and brand marketing, and to help scale our revenue engine.

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This is a performance marketing role focused on building and accelerating qualified pipeline. You'll be responsible for developing and executing marketing campaigns that attract, nurture, and convert leads across key segments.

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As Demand Generation Manager, you'll own the strategy and execution of integrated campaigns to drive MQLs and SQLs. You'll plan and execute ABM campaigns targeting decision-makers in construction and related industries.

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You'll build and manage nurture programs that guide prospects through the funnel. Continuously test, optimize, and scale high-performing tactics to improve CPL and lead conversion rates.

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Collaborate with the Sales team on outbound sequences, lead scoring, and funnel velocity improvements. Track campaign performance using attribution tools and report on lead quality, conversion rates, campaign ROI, and pipeline contribution.

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Use data to identify trends, gaps, and opportunities to improve campaign outcomes. Partner with the Content Specialist to develop compelling landing pages, advertisements, and spark campaigns that align with campaign objectives.

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Ensure consistent messaging aligned with product positioning and segment needs. Who You Are:

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  • 3–5 years of B2B marketing experience, ideally in SaaS, technology, or construction tech.\
  • Proven track record in demand generation, ABM, and performance marketing.\
  • Hands-on experience with tools like HubSpot, LinkedIn Ads, Google Ads, and GA4.\
  • Strong analytical skills and a bias for data-informed decision making.\
  • Familiar with the dynamics of sales-led growth and working closely with commercial teams.\
  • Comfortable running multiple campaigns simultaneously in a fast-paced environment.\
  • Clear communicator and team collaborator who thrives in a scale-up culture.\

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