Regional Strategy Development Manager
2 weeks ago
About 2K
Headquartered in Novato, California, 2K is a global video game company publishing titles developed by some of the most influential game development studios in the world.
We publish titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our portfolio includes several AAA, sports and entertainment brands, such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, and XCOM.
Job Overview
This critical role focuses on enhancing regional growth and market penetration through regional intelligence and nuanced marketing strategies.
Key Responsibilities
This individual will be responsible for developing and executing comprehensive strategies to drive market share and revenue growth across Australia & New Zealand markets for assigned titles.
The role will focus primarily on NBA & Sports* titles but could range from core, sports and FTP, with projects allocated based on launch cycles and team capacity.
Campaign Planning
Collaborate with Business Unit marketing teams to ensure global campaign strategies are compatible with regional growth objectives.
Briefing agencies and helping develop paid and organic planning including media, local partnerships and events.
Executional Excellence
Ensuring excellence in all aspects of campaign delivery.
Track timing and delivery of campaign, and escalate any concerns.
Salary and Benefits
We offer a competitive salary of $120,000 per annum, plus benefits including health insurance, retirement plan, and generous leave package.
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