Marketing and Brand Strategy Manager

2 weeks ago

Sydney, New South Wales, Australia Brand Collective Full time
About the Role

Brand Collective is seeking an experienced Marketing and Brand Strategy Manager to lead our omnichannel marketing activity. Reporting directly to Brand Collective's Group Marketing Centre of Excellence, you will drive growth for Australia's largest kids shoe retailer, working across functions and owning all organic channels, building strategic relationships, driving brand expansion and experience, and working collaboratively with online, retail, and product to communicate Shoes & Sox's unique service differentiation – the experts in fitting kids feet.

Key Responsibilities
  1. Develop and execute a strategic annual marketing plan and roadmap that enhance brand awareness, engagement, and conversion while achieving business objectives.
  2. Lead the planning and execution of omni-channel marketing campaigns, including digital marketing, Loyalty, social media, influencer marketing, in-store marketing, local area marketing, paid digital and traditional media.
  3. Optimize the brand's presence through effective planning, briefing and deployment of creative content across all digital, social and physical channels.
  4. Oversee the development and implementation of a comprehensive content & communications strategy, including always on, campaigns and new launches, Loyalty and more.
  5. Work closely with other brand and group functional partners to deliver brand campaigns and experiences against the marketing calendar.
  6. Analyse and report on the effectiveness of marketing campaigns, leveraging data to inform decision-making and future marketing directions.
Requirements
  • A minimum of five years' experience in a similar role.
  • Previous experience in omnichannel retail marketing is essential.
  • Possess tertiary qualifications in marketing, communications or business.
  • A clear understanding of brand and a creative eye.
  • Demonstrate proven commercial acumen, providing examples of analytical findings and measurable success from previous initiatives.
What We Offer
  • Generous discounts for you and your family across Brand Collective's stable of brands.
  • Pet friendly workspace – yes, you can bring your dog to work.
  • Invitations to sample sales.
  • Paid parental leave, volunteer leave, purchased leave program.
  • Novated Leasing.
  • Generous service awards.

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