Personalisation & Loyalty Marketing Manager

3 months ago

Hawthorn East, Australia Bunnings Full time

At Bunnings, you’ll make a positive difference to our business and beyond.

Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry. Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.

By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference - to our customers and the communities where we live and work.
- About the role
- In this role you will oversee the development of the Bunnings Warehouse retail brand personalisation strategy and it's execution into the campaign planning process, as well as oversee the various consumer loyalty programs that exist within the Bunnings warehouse retail ecosystem including OnePass and Flybuys.

You will be responsible for the strategic and operational success of identity driven marketing at scale.

What's involved:
- Lead the collaborative development of annual go to market and trading plans for the existing Loyalty programs-
- Work with Data and Analytics and the Insights Team to establish & maintain analytics and reporting to ensure planned activities are meeting performance objectives-
- Initiate new campaigns aimed at driving acquisition and retentions of Flybuys members shopping at Bunnings-
- Driving customer lifetime value by delivering more relevant customer communications and data-driven marketing methods- Who we’re looking for:
Bringing your strong relationship and stakeholder engagement skills you will be highly skilled at liaising with all levels of the organisation, building trusted relationships and understanding stakeholder needs.

Your previous experience in Marketing including experience in Digital Product Development, Loyalty or Direct Marketing and Retail will set you up for success in understanding of outputs from customer research and insights, and how to turn these insights into actionable customer and marketing plans.

You’ll need:
- Significant demonstrated experience in direct and one-to-one marketing-
- Expert understanding of digital ecosystems, loyalty programs and digital product development-
- Broad knowledge of all marketing channels and campaign measurement-
- Experienced retail marketer with solid understanding of brand management-
- Outstanding ability to work in a matrix structure and highly adept at fostering collaborative way of working-
- Excellent leadership skills with management and team development experience

We’re here to support you.

You’ll be part of a workplace where you’ll feel like you belong.

There's so much on offer when you're part of our Bunnings team with benefits including:
- Our flexible and informal work environment which helps bring balance between work and home.- Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.- Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.- 12 weeks paid parental leave, regardless of gender, annual flu vaccinations and health checks.- The opportunity to create a real difference in your local community and environment.

Join us and experience Bunnings from the other side of the counter.

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