Retail Media and Loyalty Expert
3 days ago
Retail Media and Loyalty Expert
About the Role:This is a pivotal position in overseeing end-to-end execution of Flybuys retail media campaigns for Coles Liquor.
Key Responsibilities:- Plan and execute Flybuys retail media campaigns, including coordination of audience segment forecasts, briefing in, and overseeing delivery of campaigns across Flybuys channels.
- Be subject matter expert with internal and external stakeholders and serve as go-to person for best practice and technical knowledge.
- Lead reporting and analysis with Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
- Plan short-term and long-term growth of Flybuys channel for Retail Media in collaboration with Coles 360, Coles Liquor Loyalty, and Flybuys.
You'll have experience in marketing, loyalty, CRM, and/or e-commerce industry. Retail media, media, or advertising knowledge preferred but not essential.
Requirements:- Experience working in fast-paced marketing environment and ability to react to changes quickly and efficiently.
- Understanding of digital marketing channels including CRM platforms, email marketing, and working with external agency partners.
- Ability to manage multiple internal and external stakeholders to deliver results and campaign.
Coles offers flexible working options, office perks, discounts, reward through recognition, opportunities for learning and development, paid parental leave, and investment in your future.
Estimated Salary:$80,000 - $120,000 per annum, depending on location and experience.
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