Marketing Planner

4 months ago

Hawthorn East, Australia Coles Group Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

**About the role**:
Are you ready to drive conversions, revenue, and growth while delivering exceptional campaigns and value to our customers? We're seeking a Marketing Planner - Lifecycle to join our dedicated team responsible for Coles’ Online and Lifecycle Program.

**What you’ll be doing**:
Reporting to the Marketing Manager - Growth & Retention, you’ll deliver the end-to-end customer communications within the Coles lifecycle journey and track performance to shift key customer metrics.

**You’ll also**:

- Focus on test and learn initiatives and optimisation strategies.
- Oversee campaigns, ensuring optimisation and performance tracking to contribute to portfolio growth and revenue.
- Collaborate with various teams and stakeholders to drive business outcomes and influence campaign success.
- Drive brilliant customer experiences and shift key customer metrics including monthly active shoppers, traffic, and revenue.
- Analyse campaign reports to derive actionable insights.

**What you bring**:
Tertiary qualified in Advertising/Marketing/Business, you have 3+ years’ experience in digital marketing/CRM and come from a sizeable fast paced business. Ideally you bring experience working on brands that have loyalty or customer retention programs.

With your strong attention to detail and commercial acumen, you’re known for delivering impactful results.

***
**You’ll also need**:

- Familiarity with Responsys or other campaign management platforms.
- Familiarity with Adobe Analytics or similar customer analytics platforms.
- Excellent stakeholder management and influencing skills.
- Demonstrated campaign management, delivery, and analysis experience.

LI-MAR

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 115886

Employment Type: Full time

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