Marketing Manager Growth

6 months ago

Hawthorn East, Australia Coles Supermarkets Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

**About the role**:
A newly created opportunity for a Marketing Manager - Growth & Retention has arisen within our dynamic Brand Design & Digital team.

**What you’ll be doing**:
Reporting to the Senior Marketing Manager, you will develop a data driven lifecycle marketing approach to effectively engage Coles and flybuys customers from retention to reactivation and to agreed targets.

**You’ll also**:

- Lead the development of the online customer lifecycle marketing strategy
- Track channel performance, analytics and reporting to measure effectiveness and share actionable insight
- Champion continuous improvement of communication programs and develop and optimise workflows
- Act as a SME across wider marketing department in the areas of retention, growth & loyalty.

***
**Good things you’ll need**:
Tertiary qualified in Advertising, Marketing or Business you’re a CRM or Digital Marketing Manager with 5+ years’ experience. You’ll have proven data driven marketing experience, an ability to target customers, evaluate performance and identify opportunities for development. You’ll demonstrate strong MarTech literacy, with experience integrating, embedding, and scaling MarTech platform usage.

***
**You’ll also need**:

- Campaign planning & delivery experience
- 1:1 marketing expertise across digital & traditional channels
- Digital and customer analytics, customer segmentation & targeting experience
- Exceptional influencing, stakeholder management, project management & attention to detail.

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

Job ID: 95095

Employment Type: Full time

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