Digital Customer Experience Strategist

22 hours ago


Hawthorn East, Victoria, Australia Coles Full time

We're seeking a results-driven Senior Product Marketing Manager to lead retention and loyalty initiatives for our innovative Fulfilment proposition at Coles Group.

This role involves driving customer engagement and sales growth by leveraging personalised marketing strategies, focusing on increasing customer lifetime value, enhancing loyalty, and boosting shopping frequency through targeted CRM and RFM strategies.

Key responsibilities include utilising customer insights and financial modelling to identify behaviours within CFC catchment areas, accelerating retention and maximising sales from existing customers, and influencing the Trade Plan to reinforce trust and loyalty while advancing personalisation strategies.

You'll work with cross-functional teams to bring world-class products to market, oversee end-to-end delivery of your strategy, and continually optimise it for success.

Ongoing targets include owning targeting strategy, positioning & messaging for campaigns in line with the brand, crafting compelling narratives to drive retention among customers, and partnering with product and marketing teams to ensure continued adoption and engagement of our product via retention initiatives.

An ideal candidate will have 6+ years of product marketing experience, including launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research. They should also have extensive experience running complex cross-functional GTM launches and be able to influence senior stakeholders.

The estimated salary range for this position is $120,000-$150,000 per annum, based on industry standards and location considerations.

Coles Group is committed to creating a workplace that is safe, respectful, and inclusive for all team members. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.



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