Senior Product Marketing Lead

2 weeks ago

Hawthorn East, Victoria, Australia Coles Full time

We're seeking a seasoned Senior Product Marketing Manager to join our team at Coles Group. This is an exciting opportunity to lead retention and loyalty initiatives for our innovative Fulfilment proposition, driving customer engagement and sales growth through personalised marketing strategies.

About the Role

In this pivotal position, you'll leverage customer insights and financial modelling to identify behaviours within CFC catchment areas, with the goal of accelerating retention and maximising sales from existing customers. You'll work to deepen customer relationships, activate retention levers, and promote key differentiators such as Flybuys, Coles Plus, and Coles Saver.

As a results-driven professional, you'll utilise your expertise in product marketing to influence senior stakeholders, drive cross-functional GTM launches, and craft compelling positioning & messaging that drives product awareness, adoption, and growth.

Key Responsibilities
  • Drive customer engagement and sales growth through targeted CRM and RFM strategies.
  • Leverage customer insights and financial modelling to inform marketing decisions and optimise retention efforts.
  • Develop and execute CRM/RFM strategies to drive growth and retention of existing customers.
  • Collaborate with product and marketing teams to ensure continued adoption and engagement of our product via retention initiatives.
  • Source and analyse market and competitive insights, and translate these into actionable workstreams for customer-facing teams with the goal of increasing win-rates.
Requirements

To succeed in this role, you'll need:

  • 6+ years of product marketing experience, including launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research.
  • 3+ years operating within a retail/eCommerce environment (desirable).
  • Experience operating within a complex environment.
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritise resources.
  • Extensive experience running complex cross-functional GTM launches and influencing senior stakeholders.
  • Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth.
About Coles Group

Coles Group is a top 30-listed company on the ASX with over 115,000 team members and a portfolio of iconic brands. We're committed to creating a workplace that's safe and respectful for our team, and we encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.

Salary and Benefits

This is a full-time opportunity with a salary range of AU$120,000 - AU$180,000 per annum, depending on experience. In addition to a competitive salary, you'll enjoy a range of benefits, including comprehensive health insurance, flexible working arrangements, and opportunities for professional development.

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