Retail Media Specialist

2 months ago

Hawthorn East, Australia Coles Full time

JOB DESCRIPTION

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

About the team

 
Coles Liquor is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drink’s specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. 
 
Our knowledgeable Team Members serve customers through our network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.
 

About the role

The Loyalty Specialist – Retail Media plays a pivotal role in overseeing end to end execution of Flybuys retail media campaigns for Coles Liquor. 
The primary responsibilities will include planning and executing Flybuys retail media campaigns, including the coordination of audience segment forecasts, briefing in and overseeing the delivery of campaigns across  Flybuys channels including eDMs, and digital assets in line with the campaign and channel strategy.
 

You’ll also:

•    Be the subject matter expert with internal and external stakeholders and serve as the go-to person for best practice and technical knowledge.
•    Lead reporting and analysis with the Coles 360 measurement and Coles Liquor channel team to optimize retail media campaigns executed via Flybuys channels.
•    Plan the short-term and long-term growth of the Flybuys channel for Retail Media in collaboration with Coles 360, Coles Liquor Loyalty and Flybuys.
•    End to end implementation and execution of Flybuys campaigns across various formats including eDMs, email banners and website tiles. 
•    Working together with a range of stakeholders across various areas of the business including Coles 360, Ecommerce, CRM and more to complete relevant tasks
•    Responsible for the development of detailed data brief, to deliver tailored and relevant campaigns to customers that meet the needs of suppliers.
•    Collaborate with wider Loyalty & CRM team, Product Managers and Coles 360 to grow current products and inventory and expand overall Flybuys offering. 

About you and your skills

•    Experience in marketing, Loyalty, CRM and/or e-commerce industry. Retail media, media or advertising knowledge preferred but not essential.
•    Experience in FMCG store or retail environment preferred.
•    Understanding of digital marketing channels including; CRM Platforms, end to end campaign managing of email marketing, and working with external agency partners.
•    Experience using reporting tools such as; Adobe Analytics, Google Analytics etc.
•    Ability to manage multiple internal and external stake holders to deliver results and campaign.   
•    Proven experience working in a fast paced marketing environment and being able to react to changes quickly and efficiently.

#LI-TP1

What’s in it for you?

  • Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work-life balance and provide hybrid working options to help you achieve it.
  • Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
  • Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in-store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
  • Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
  • Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job-specific training.
  • Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
  • Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre-tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email inclusionrecruitment@coles.com.au

Job ID: 132757

Employment Type: Full time

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