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Brand Manager

1 month ago

Berkeley Vale, Australia Sanitarium Health & Wellbeing Full time

Are you a Weet-Bix Kid?

Step into a dynamic role driving revenue, profit, growth, and consumer love for the Weet-Bix brand across Australia and New Zealand Under the leadership of the Senior Brand Manager, key responsibilities will include:

- ** Brand storytelling**: Investigate and recommend the appropriate communication and media plans across all current and emerging media channels, to deliver on key market share and brand health measures. Oversee, plan, and approve digital activity, including websites and social media.
- ** Develop and execute marketing initiatives **aligned with brand strategy for consumer impact and commercial success, including packaging, promotion, PR and partnerships and all media/communications.
- ** New Product Launches**: Use your leadership skills to build strong connections across the business and with key customers to deliver project briefs, business cases, sell-in and go-to-market plans that are best in class and generate excitement for new products and initiatives.
- ** Collaborative campaigns**: Collaborate with Media, Advertising & Sponsorship stakeholders to create fun, unforgettable and effective marketing campaigns in conjunction with our ambassadors and partners.
- ** Fuel innovation**:Support the future innovation stream by linking clear consumer and brand insights to the creation of sustainable revenue through the Weet-Bix Innovation Pipeline.
- ** Financial Performance and Budget Management**: Track brand performance against financial objectives and manage the marketing budget to achieve profit targets.
- ** Relationship Building**: Forge strong, constructive connections with internal and external partners to provide representation in regular cross-functional forums, including analysis and reporting requirements.
- ** Drive change**:Investigate, recommend, and implement new technologies, processes, and practices.

Be a driving force behind Weet-Bix's continued success

**Skills & Experience**
- Marketing degree or equivalent tertiary qualification.
- 3+ years proven ability in brand management and communications leadership, preferably in FMCG.
- Have a track record of building strong constructive relationships with customers & internal teams.
- Knowledge and understanding of grocery retail dynamics.
- Knowledge and understanding of mass communication process and models.
- Sound financial acumen in brand profit and loss.
- Demonstrated experience with bringing new products to market, including cross-functional project team involvement.
- Ability to use creative marketing techniques effectively.

**Who are we?**

Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to make a positive health impact.

**What sets us apart?**

We combine the dynamic pace of a fast-moving consumer goods business with over 125 years of serving goodness by delivering affordable nutritious products, promoting health, and caring for our communities. The heart of our workplace are our people, and their passion is the driving force behind our success. Anchored by our shared values, we work together to achieve our purpose of changing lives every day through whole person health. At Sanitarium you’ll find a genuine connection between our team and the impact they make in our workplace and in our communities.

**What do we offer?**

A role at Sanitarium means more than simply taking a job; it’s an invitation to a supportive workplace where our people can experience long and rewarding careers. As valued members of our purpose-driven team, you'll contribute to the expansion of our iconic, trusted household brands while pioneering innovation for our collective future. We offer exciting professional development opportunities, enticing benefits and a constructive workplace culture that fosters continuous learning and personal growth. Here, you're not just another employee; you're an integral part of our team and your contributions matter.

**How to Apply