Marketing Automation Specialist

2 weeks ago

Melbourne, Australia carsales Full time

Company Description
**Are you ready to be a big part of something big?**

At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

Not something you’d expect from one of the country’s biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.

**What’s on offer**:

- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re proud to be recognised as one of Australia’s Best Workplaces by Great Place to Work®, an AFR BOSS Best Place to Work, a Family Friendly Workplace, and WGEA Employer of Choice for Gender Equality.
- The support of a highly engaged, high-performing team including a leadership team that you’ll actually have face time with.
- 18 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

**Job Description**:
**What you will do**

This is your opportunity to join carsales as a Marketing Automation Specialist and play a crucial role in driving carsales’ digital performance, by designing and delivering personalised 1:1 communication experiences to our customers.

Reporting to the Marketing Automation Manager, you will build and execute cross-channel campaigns across our marketing automation technology stack and work collaboratively with the broader Marketing team as well as the Product, Data and Insights teams to deliver personalised, relevant communications to our members and continually experiment, test, and learn to improve customer engagement.
- Develop lifecycle customer journeys and optimisation through creative data-driven testing, multivariate and A/B testing.
- Understand and share expertise to participate in the innovation, development and implementation of new Marketing Automation features, system integration and ongoing development.
- Demonstrate understanding, motivations, and expertise to manage audience targeting, data management, campaign proofing, testing, and launching.
- Gather, analyse, and communicate campaign and journey results to wider team and key stakeholders.
- Analyse marketing automation performance and journeys, report on results regularly and share learnings with the wider business, helping to drive business enablement.
- Continuously monitor industry best practices, emerging trends, and innovative technologies in marketing automation and customer lifecycle management. Implement innovative approaches to enhance customer experience and drive business results.

**Qualifications**:
**What we are looking for**
- Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game, we own it, we step in, we are curious, we don’t take ourselves too seriously).
- Expertise in understanding audience data and using SQL in development of audience segmentation and data processes.
- Experience reporting on marketing automation performance (experience with Google Analytics a plus).
- Ability to develop digital customer experiences that drive engagement and profitability.
- Any experience with CDPs will be favourable.

Additional Information
**A few other things we want to let you know about...**
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

So come and join our team - because every role is a big role in our plans to go big.

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