Digital Marketing Automation Specialist
2 weeks ago
Job Title: Digital Marketing Automation Specialist
About the Role
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Transurban. In this role, you will be responsible for managing the delivery of a new Salesforce Hyperforce Marketing Cloud platform.
You will work closely with key stakeholders to identify, build, deliver and optimize new customer journeys, automations and content that align with business priorities.
Key Responsibilities
- Active participation in the cross-functional Hyperforce Marketing Cloud Project Squad and advising on best practice platform design, delivery and governance.
- Working with other business areas to understand and capture requirements and required reporting outputs.
- Documentation of data flows and working with Customer Insights Team to understand and design data flows into the new platform.
- SUPPORTING THE PLATFORM DELIVERY LEAD TO ENSURE PROJECT REQUIREMENTS ARE CAPTURED AND IMPLEMENTED WITHIN AGREED TIMEFRAMES.
- Upskilling team members in best practice Marketing Cloud design and implementation.
Requirements
- Excellent communication skills and ability to present to -and influence -stakeholders, both technical and non-technical.
- 4+ years of Salesforce development, including designing and delivering complex Marketing Cloud solutions.
- 5+ years of business experience working in Marketing Cloud (or similar platform).
- In-depth technical knowledge of Marketing Cloud components including email studio, journey builder, mobile connect, push notification, personalisation, intelligence and delivery of omni channel digital marketing.
About the Company
We are a leading provider of city-sized solutions, building and operating safer, smarter, and more sustainable roads to solve pressing transport challenges. We offer a range of flexible working options, 16 weeks paid parental leave, learning and development opportunities, health and wellbeing support, and social activities.
Salary Range
$120,000 - $150,000 per annum.
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