Marketing Automation Specialist

6 months ago

Melbourne, Australia Wesfarmers OneDigital Full time

Are you interested in joining the dream team at Wesfarmers OneDigital?

Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

The Growth team mission is to build memorable digital experiences for consumers, harnessing unique retail data from 88% of households who shop with Wesfarmers every month. Working with best-of-breed tools Braze and Tealium, there is an opportunity to define a best-in-class marketing campaigns that drive value.

**Your Role**

**What you’ll be doing**

Success will be showing campaign results that demonstrate the impact of digital marketing campaigns to retain OnePass members and to increase the customer lifetime value through increasing shopper frequency/basket size both within OneDigital and across Wesfarmers group.

**Key duties and deliverables**:

- Build out omnichannel campaigns in our marketing automation tool, focussing especially on lifecycle/trigger-based and trade driving campaigns in response to customer behaviour
- Build, test and deploy highly personalised communications with exceptional attention to detail
- Collaborate with martech teams to leverage new data opportunities & capabilities within the platform.
- Act as an internal SME and advocate for marketing automation and our marketing automation platform.
- Collaborate with digital content team for copy, creative and other assets
- Measure and report performance of all digital marketing campaigns, and assess against goals
- (ROI and KPIs)
- Implementation of testing and optimisation strategies using results to provide recommendations and drive continuous improvements.

**What you will need**
- 2+ years experience working with marketing automation platforms and building customer communications (Braze experience advantageous)
- Understanding of customer lifecycle journeys and audience segmentation
- Hunger to test-and-learn & continuously find areas to improve customer engagement
- Ability to prioritise competing tasks and thrive in a fast paced environment
- Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
- Experience in HTML & SQL would be highly regarded
- Knowledge of Tealium or other CDP’s would be highly regarded
- Tertiary qualification in Advertising, Marketing or Business

**Why OneDigital?**

Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

**Team Benefits - just to name a few**

To support you at work, what you value in life and in the community, our team member benefits include:

- Access to the latest technologies
- An annual budget for your learning and development (this includes learning of your choice, certifications and more)
- Extended parental leave (16 weeks for primary carers), and paid volunteer days
- Flexible working - we balance working together with working flexibly
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.

**Next steps

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