Marketing Automation Specialist

6 months ago

Melbourne, Australia Vocus Full time

Are you looking for an awesome place to work, where you can proudly be your authentic self, and be part of #oneteam?

We are looking for a passionate team player who aligns with our values and culture, takes pride in their unique contributions, and can challenge the status quo with disruptive thinking. If this sounds like you, come and join us

About the role
Our goal at Vocus is to accelerate our journey to provide brilliant customer experiences across all products and segments. Not only that but deliver it in a way where every customer journey is seamless between channels and consistent between products and segments. The pace of change in the Telecommunications Industry in terms of regulation, technology and customer expectations creates a unique opportunity for us to build new ways of customer engagement that will revolutionize customer interaction models as we know them today.
You will be a part of the SFMC Automation team, building journeys and campaigns that optimise business outcomes by ensuring that we target the right people, in the right place and the right time with the appropriate messages.
Your work will support the delivery of our personalisation & automation efforts to effectively promote our products and services to our existing and future target market.
What you’ll be doing day-to-day
- Create and deliver end-to-end campaign execution, including campaign design, experimentation, implementation, and documentation. This involves building automation capabilities for both "always on" customer activity and "ad hoc" sends, primarily using the Automation tool - Salesforce Marketing Cloud. Such deliveries will involve knowledge in SQL, HTML & CSS.
- Be a model representative of the SFMC Automation Team in meetings and other interactions within the business. Do this by demonstrating high levels of expertise in SFMC and effectively communicating and managing stakeholders.
- Lead reporting requests for MA campaigns in SFMC. And support marketing, product, and customer service teams in driving campaign and communication effectiveness. This includes ongoing optimisation of journeys, trigger selection, and targeting, with the aim of improving customer experience, marketing results, and SFMC functionality.
- Act as a custodian of SFMC by actively monitoring, maintaining, troubleshooting, and resolving SFMC issues that may arise.
- Stay updated on emerging trends and industry best practices in personalization and marketing automation, as well as the supporting technology. Provide recommendations and implement changes to leverage these trends, especially in relation to the Vocus Martech Stack.
- Assist with quality control and oversight on campaigns and other team members' builds.
- Perform ad hoc duties related to other Vocus-specific systems and SFMC Team items as requested by the manager (e.g., Jira, Confluence, Dayforce, Clarizen, MS Team, Ways of Working etc.).

What you’ll bring to this role.
- A tertiary related qualifications in a marketing or equivalent professional experience coupled with 3 to 5 years of experience working within the marketing field.
- 2+ years of hands-on experience with Marketing Automation technologies

(Salesforce Marketing Cloud is preferred however Marketo, Pardot, or Eloqua would be highly regarded)
- A love of Marketing automation and the technology that supports it.
- Experience interpreting briefs from stakeholders and working with analytical, marketing or product teams.
- Understanding data, triggers and how we respond to those to meet customer and business needs.
- Familiarity with the Telecommunications or Energy sectors would be regarded.
- You have a strong interest in personalisation, data driven decision making, optimisation, and automation technologies.
- You understand that automation technology solutions don’t come with a ‘big green button’ you can push, and things magically work - it takes planning and work.
- Attention to detail is a point of pride for you. This level of attention also means you are comfortable questioning your fellow team members when something seems awry - it’s all about quality, not quantity.
- You will provide valuable input on projects by considering possible pitfalls that others on the team may have overlooked.

What We Offer
Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

- Diverse and dynamic teams with a supportive and inclusive culture.
- Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
- Flexible hours and a hybrid working environment.
- Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
- Competitive leave benefits, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and much more. We also offer a fifth week of annual leave when you hit five years of service
- Study assistance programs to excel your per

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