Strategic Marketing Automation Lead

1 month ago


Melbourne, Victoria, Australia Miller Leith Full time

About the Role:

We are seeking a seasoned Senior Marketing Automation Specialist to drive strategic planning, implementation, and optimisation of automated customer communications.

As part of our national loyalty program team, you will be responsible for enhancing the CRM program through personalised, cross-channel campaigns that foster loyalty and deepen customer connections.

The ideal candidate will have 5+ years of experience in marketing automation, preferably in retail/consumer industries, with a focus on CRM and customer journeys.

Key Responsibilities:

  • Campaign Strategy & Execution: Design and manage CRM campaigns across email, social, and digital channels, optimised for customer engagement and conversion.
  • Communication Planning: Develop a communications roadmap with targeted messaging for product promotions.
  • Cross-functional Collaboration: Work with digital, marketing, and IT teams to align campaigns with business logic and data insights.
  • Performance Optimisation: Analyse and optimise conversion and engagement metrics, using a test-and-learn approach.
  • Project Management: Lead timelines, stakeholder coordination, and creative deliverables to ensure smooth campaign execution.

Requirements:

  • Technical Skills: Proficient in automation, CDP/CRM platforms, HTML/CSS, and customer segmentation.
  • Analytical: Skilled in using data insights to enhance engagement and campaign results.
  • Project Management & Communication: Strong project leadership, stakeholder engagement, and strategic communication.

About Us:

We are an industry leading Australian retail brand seeking a dedicated professional to join our Melbourne office. Our company culture values collaboration, adaptability, and a bias for action in a fast-paced setting.

What We Offer:

  • A competitive salary package estimated around $120,000 per annum
  • Real training and development opportunities
  • Employee product discounts
  • Paid parental leave
  • EAP Support


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