Product Marketing Manager

6 months ago

Perth, Australia Fortescue Metals Group Full time

Country/Region: AU- State:
- City: Perth- Job ID: 3224**About Us**
- Fortescue is both a proud West Australian company and a global green solutions business. We are recognised for our culture, innovation and industry-leading development of infrastructure, mining assets and green energy initiatives._

**Our Opportunity**

**Work location**: 525 Great Eastern Highway, Redcliffe. Fortescue’s Redcliffe office is located on the traditional lands of the Whadjuk Noongar people.

**Roster**: Monday to Friday

In support of Fortescue’s strong focus on green energy and our carbon neutrality targets, one of our key initiatives will be in our Fortescue WAE Heavy Industry programs whereby we will develop and test a range of technologies to power our mining fleet.

Based out our new Redcliffe design office and reporting to the Heavy Industry Mechanical and Design engineering manager, we are presently looking for an experienced principal or lead engineer to join our team.

Fortescue WAE use experience from a range of high performance, demanding sectors (such as motorsport and defence) to create innovative, first-to-market products which solve some of the largest decarbonisation problems on the planet, and we’re looking for a Product Marketing Manager to join our Heavy Industry team in the Perth, Australia.

This role is the cornerstone of bringing together customer and market demands, leveraging those to help create amazing products and pushing them into the market. Working closely with product managers, you’ll be responsible articulating the product positioning and translating that into strong go-to-market strategies which the commercial teams can utilise.

You’ll be the go-to person when it comes to product marketing in your portfolio area, understanding the customer buying journey and utilising product marketing frameworks to guide teams from concept to commercialisation. You’ll work with the business-wide Product Marketing and Intelligence team to build best-practise frameworks and processes but have the autonomy to decide on the product marketing output needed for your business unit.

**Key responsibilities**:

- Collaborate with Product Management to complete the commercial deliverables for the New Product Creation Scheme, such as voice of customer research and positioning recommendations.
- Lead the acquisition of voice of customer Insights to inform our customers buying journeys and positioning recommendations.
- Be an active leader for the Product Planning process; articulating what is driving the market, who our ideal customers should be and what solutions can we provide to our customer segments.
- Work with the Competitor and Market Intelligence team to obtain market information and give recommendations to the senior leadership team.
- Own the creation, collation, and dissemination of the go to market strategy for the portfolio.
- Identify competitive differentiated values and use those to create strong value propositions that the that resonate with your audience.
- Develop positioning statements and messaging that resonates with our customers by leading internal discovery workshops and using insight data.
- Educate the business on product value propositions, differentiators, and positioning, ensuring we are all talking about our products in the same way.
- Support the commercial channels; educate them on the problems we solve for our buyers and how to translate those into their departments.

**Qualifications & Experience**:

- 8+ years of working within Product Marketing, Segment Marketing or other roles that demonstrate the ability to translate customer insight into go to market strategies.
- Have experience of working within the B2B industrial space. Industrial machinery, renewable energies, rail or mining experience is a bonus
- Be able to demonstrate an understanding of key product marketing practises and frameworks.
- Have experience in collecting and analysing insights to make strategic decisions.
- Experience of creating go to market strategies.
- Proven track record of building and managing stakeholder relationships.
- Are a strong communicator with the ability to synthesize complicated product attributes into easily digestible language.

**Our Commitment

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