Marketing Director for Product Growth
1 day ago
About Micromine
">We are a multinational software company at the forefront of innovation in mining technology.We offer a competitive salary of $120,000 - $180,000 per annum, depending on experience.
Job Description:
As our Product Marketing Manager, you will drive adoption, engagement, and revenue growth for our product suite by defining and executing marketing plans. You will work closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Create end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
Required Skills and Qualifications:
You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space. Key skills include senior experience in B2B product marketing, proven track record in developing product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
Benefits:
Our company offers a range of benefits, including high growth opportunities, flexibility options, 12 weeks paid parental leave, free gym membership, employee assistance program, social connection and responsibility program, fresh fruit and coffee, discounted private health insurance, novated leasing, and an engaging team culture.
Next Steps:
If you are looking to shape the future direction of technology in the industry, we encourage you to apply for this exciting opportunity. Visit our website at www.micromine.com for more information.
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