Product Marketing Lead
4 weeks ago
About The Opportunity
As a Product Marketing Manager at Micromine, you will play a key role in defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.
Reporting to the Head of Global Marketing, you will work closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Be responsible for the creation and execution of end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You
You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.
Other key skills, experience, and qualifications:
- Senior experience in B2B product marketing.
- Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Ideally have experience within the software / SAAS space.
- Mining industry experience or exposure is a big plus.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
- Responsible for product suite revenue and growth goals.
- Comfortable using collaboration, CRM, and marketing automation tools.
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