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Digital Product Marketing Strategist

2 months ago

Perth, Western Australia Micromine Full time
About the Opportunity

We are seeking a highly skilled Digital Product Marketing Strategist to join our team at Micromine. In this role, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our various products.

Key Responsibilities
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You

To be successful in this role, you will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space. Key skills and qualifications include:

  • Senior experience in B2B product marketing.
  • A proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
  • Ideal experience within the software / SAAS space.
  • Mining industry experience or exposure is a significant plus.
  • Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
What We Offer

In return for your expertise, we offer:

  • A competitive salary of $120,000 - $150,000 per annum, depending on experience.
  • The opportunity to work in a fast-paced and dynamic environment with a global company.
  • A comprehensive benefits package, including health insurance, superannuation, and paid parental leave.
  • A flexible working arrangement that supports work-life balance.
Next Steps

If you are looking for a challenging and rewarding career opportunity, please visit our website at www.micromine.com for more information.