Product Marketing Strategist for Software Innovation
1 week ago
Micromine is a pioneering mining software company with 37 years of experience in next-generation technology.
With offices in 9 countries, we are a leading provider of innovative solutions for the global mining industry.
Role OverviewWe are seeking an experienced Product Marketing Manager to join our team and drive adoption, engagement, and revenue growth for our products.
This role will be responsible for defining and executing marketing plans that position our products and create value propositions for customers worldwide.
Key Responsibilities- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
You will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.
Other key skills, experience, and qualifications:
- Senior experience in B2B product marketing.
- Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
- Ideally have experience within the software / SAAS space.
- Mining industry experience or exposure is a big plus.
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.
- Responsible for product suite revenue and growth goals.
- Comfortable using collaboration, CRM, and marketing automation tools.
The estimated salary for this role is $120,000 - $180,000 per annum, based on national averages and industry benchmarks.
Why Join UsIf you are looking for a challenging and rewarding career opportunity in the technology sector, we encourage you to apply for this exciting role.
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