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Digital Product Marketing Strategist

1 month ago

Perth, Western Australia Micromine Full time
About the Opportunity

As a senior Digital Product Marketing Strategist at Micromine, you will be responsible for defining and executing comprehensive marketing plans that drive adoption, engagement, and revenue growth for our innovative product suite.

Reporting to the Head of Global Marketing, you will collaborate closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop impactful sales and marketing content.

  • You will conduct thorough market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Responsible for creating and executing end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide.
  • You will craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences.
  • Create high-impact marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers.
  • Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities.
  • Analyze performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement.
About You

To succeed in this role, you will have a proven background in end-to-end product marketing, ideally within the Technology / SAAS space.

You will possess senior experience in B2B product marketing and a proven track record in developing product positioning, creating value propositions, planning go-to-market strategies, and producing sales and marketing content.

Ideally, you will have experience within the software / SAAS space and exposure to the mining industry is a significant advantage.

You will be comfortable using collaboration, CRM, and marketing automation tools, and have strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages.

Benefits and Remuneration

This exciting opportunity offers a highly competitive salary of $120,000 - $160,000 per annum, depending on your experience and qualifications.

Additional benefits include:

  • A flexible work-from-home policy and generous paid parental leave.
  • Access to modern office facilities and equipment.
  • Discounted private health insurance and novated leasing options.
  • A range of social and responsibility programs to support your well-being and career development.
Next Steps

If you are a motivated and experienced product marketing professional looking to shape the future direction of technology in the industry, we encourage you to apply for this challenging and rewarding opportunity.