CRM Manager

6 months ago

Sydney, Australia OFX Full time

**Job Description** Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

**Purpose of your role**

Your role is pivotal to delivering & scaling world-class engagement of B2B and consumer OFX clients globally through marketing and service campaigns that drive increased active clients, revenue and loyalty.

Your passion for high quality high performing client engagement campaigns in a fast-paced environment combined with an interest in martech and best practice campaign and communication design will see you make a difference at OFX.

**What you do**
- Plan, develop and execute personalised OFX client engagement marketing and service campaigns globally, ensuring the right customer receives the right message at the right time.
- Manage multiple business stakeholders, be highly organised and outcome focused.
- Translate requests from OFX stakeholders into campaign and communications requirements and designs.
- Leverage internal and external events to tactically engage the relevant clients to stimulate incremental revenue to OFX.
- Ensure high quality client engagement campaign execution and performance.
- Improve campaign engagement quality and deliver real business outcomes, creating reports, analysing results and recommend developments and optimisations, always looking at how we can scale campaign reach and performance.
- Leverage your experience in B2B marketing to optimise the performance of engagement campaign with Corporate clients
- Collaborate with colleagues in Marketing, Product, Commercial, Legal, Operations, Compliance and external partners to enable engagement campaign execution at a very high level.
- Support the long-term OFX Engagement and B2B growth strategies.
- Develop strategic hypotheses and execute A/B testing to optimise campaign and communication effectiveness.
- Keep abreast of new engagement best practice and new capability to ensure OFX is taking advantage of opportunities to continue to improve our engagement program.

**Qualifications**
- Tertiary-level degree qualified in Marketing, Communications or Business

**_ Knowledge, skills, experience_**
- 3-5 years experience planning and executing direct and B2B marketing campaigns
- Experience with basic SQL queries
- Experience generating reports and analysing data in Salesforce Marketing Cloud (Intelligence reports), and in Google Analytics and Looker Studio
- Highly organised, with strong attention to detail & accuracy
- Good time management and multitasking skills
- Exceptional written communication skills
- A strong desire to execute, drive impact and demonstrate urgency
- Customer-focused with ability to take initiative and work autonomously
- A self-starter who is data-driven, has a proactive and creative approach to problem-solving
- Interest in financial services; keeping abreast of global events & currency movements, and understanding how they are relevant for customers

**Additional Information** What it's like working at OFX**

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- ** Always keep learning.** We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
- ** Make a difference.** Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
- ** Reward and recognition.** We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
- ** Showing our social side.** Our Good Vibes employee-led committees around the

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