Events Marketer- welcome to Hospitality Group

2 weeks ago

Melbourne, Australia BlueRock Full time

Join the Welcome To Group The proud curator of Melbourne's leading neighbourhood hospitality precincts - the iconic Welcome to Thornbury, 4 Pines Welcome to Brunswick and The Hall at Welcome To Brunswick.

Working alongside our Events Marketing Manager, we're calling for an Events Marketer with a fervent spirit, someone whose ambition is matched only by their readiness to roll up their sleeves and lead our brand into its next chapter.

This is a call for the passionately ambitious, high achiever who is looking for a role they can really sink their teeth into and flex all of their creative muscles

As our Events Marketer, you'll think differently to craft our marketing strategies for our multiple venues and lead its execution to drive brand awareness, customer loyalty, and revenue growth. Your role involves orchestrating campaigns across traditional and digital channels, collaborating with internal teams and external partners, and measuring the impact of your innovative initiatives.

**What You'll Be Doing**:

- Craft and execute marketing strategies in sync with our brand's vision.
- Be a boots on the ground presence for our venues
- Working with external PR Agencies and vendors who are selling at any of our events to make sure all competitions and initiatives are well promoted.
- Conceive buzz-worthy PR stunts and campaigns that break the mould.
- Manage our events and activation each month.
- Work alongside and support our functions and sales team.
- Keep a keen eye on market trends and competitors to sharpen our marketing edge.
- Join forces with sales to create a unified front that resonates at every customer interaction.
- Command our digital narrative through strategic website and social media oversight.
- Analyse campaign results, generate performance reports, and optimize based on insights.

**Requirements**:

- Bachelor’s degree in marketing, Business Administration, or related field.
- At least 2 years of marketing experience, with a proven track record in the hospitality industry.
- Strong ability to curate and nurture relationships with internal and external stakeholders.
- Strong understanding of the latest marketing trends, digital tools, and platforms.
- Excellent communication, and project management skills.
- Ability to analyse data and translate insights into successful marketing strategies.
- Creative thinker with outstanding organisational and multitasking capabilities.
- Proficiency with marketing software and tools, such as CRM systems, Google Analytics, and content management systems.

**Benefits**

**How to apply**

If this sounds like you, then please click on the "Apply" button and follow the prompts. If you think you have what it takes, but don’t necessarily meet every single point on the job description - please still apply. We’d love to see if you could be a great fit and we can't wait to meet you

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