Marketing Manager

6 months ago

Melbourne, Australia Frontline Recruitment Full time

An opportunity for a seasoned Marketing Manager to continue driving growth and the team within a diversified enterprise.

**About The Company**:
Our client is a dynamic and diversified enterprise with interests in hospitality, online sales, technology, adult entertainment, and events. They are committed to setting benchmarks in the industry by offering a unique blend of experiences to their clientele. Currently looking for a seasoned professional to join their team as the Head of Marketing.

**Position Overview**:
**Key Responsibilities**:

- Develop and execute comprehensive marketing strategies that align with the company's commercial and creative goals.
- Manage and oversee web builds, ensuring website usability, design, and content are optimised to meet business needs. Via a 3rd party agency supplier.
- Understand and implement customer acquisition and retention funnels.
- Direct and oversee the company's social media strategy, including content planning, posting, and analysis. With assistance from a graphic designer as required.
- Utilise AI tools for content creation, ad optimisation, and data analysis.
- Conduct SEO audits and strategies to maximise organic traffic.
- Drive sales and marketing through retail channels, promotional events, and online bookings.
- Collaborate closely with the sales and events team to drive bookings for shows, exhibitions, events, and club nights.
- Monitor and report on key performance indicators, ensuring all marketing efforts align with set objectives and budgets.
- Lead, mentor, and grow a high-performing marketing team.

**Qualifications**:

- Bachelor's Degree in Marketing, Business, or related field; Master's Degree is a plus.
- Minimum of 5 years experience in a senior marketing role.
- Demonstrated experience in web development and building sales funnels.
- Deep understanding of SEO strategies and implementation.
- Proven track record in managing social media platforms for brands.
- Experience in utilising AI for marketing is highly desired.
- Exceptional leadership skills and experience in managing a team.
- Adult Entertainment Hospitality experience in marketing.

**In Return**:

- Competitive salary with performance-based bonuses.
- Benefits package, including health-care and retirement plans.
- Opportunities for career growth and development.

Alternatively, for a confidential discussion, please contact **Narelle Platt **on **0451 445 866 **quoting the reference number above, or check out our website for other available positions.

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