Events & Marketing Specialist

6 months ago

Melbourne, Australia Lightspeed Full time

Hi there Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place

We’re looking for a Events & Marketing Specialist to join Lightspeed's APAC Marketing team. You'll be responsible for supporting the execution of strategic events and local initiatives with the aim of enhancing the brand’s reputation, and acquiring or nurturing leads and customers.

Reporting to the Senior Director of Marketing, APAC and working closely with a cross-functional team of marketing managers, creatives, content specialists and growth marketers, this position will: determine the events strategy for the vibrant retail and hospitality verticals; establish the events roadmap - comprising a mix of large-scale trade shows and smaller scale activations; organise and execute events - working closely with internal and external stakeholders; and establish best practices when it comes to event selection, execution and success measurement.

What you’ll be doing:

- Determining the right events for Lightspeed to attend or organise based on brand and market fit, projected ROI and sales opportunities
- Bringing innovative and creative ideas for physical brand activations to the table
- Executing a variety of events - ranging from large-scale trade shows to small, intimate dinners - each with varying objectives but clear success measures
- Communicating and negotiating with internal and external stakeholders effectively, to ensure smooth coordination and execution of events
- Collaborating with our PR team to secure coverage for events
- Ensuring event budgets are adhered to, while factoring in unforeseen expenses
- Adhering to best practice marketing processes within the organisation and educating the wider team about them (including the production of guidelines and playbooks)
- Working with members of the go-to-market team to craft and execute compelling post-event follow up sequences
- Delivering detailed reports on the success of events, looking at each state of the sales funnel, to be shared with the broader go-to-market team
- Contributing to broader marketing campaigns and company events
- Supporting general marketing activities as required

And a little bit of
- Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.

What you need to bring:

- Past experience working in marketing, particularly in Events
- Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
- Proven track record of hands-on experience in events marketing - ideally across a range of event formats
- Top class written and oral communication skills, with a knack for negotiation
- Previous experience working with Sales teams
- Tertiary qualification in events management (recommended, but not necessary)
- Familiarity with CRM systems, and analytical tools (recommended, but not necessary)

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try

What’s in it for you?

Come live the Lightspeed experience...
- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that’s creating new jobs everyday;
- Work in a team big enough for growth but lean enough to make a real impact.

and enjoy a range of benefits that’ll keep you happy, healthy and (not) hungry:

- Lightspeed share scheme (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Work remotely from anywhere in the world for up to 60 days per year
- Health and wellness benefit of $500 per year
- Mental health online platform and counselling & coaching services
- Paid leave and assistance for new parents
- LinkedIn Learning license
- Volunteer day
- Dog friendly environment
- Incredible snack bar filled with a variety of snacks & drinks, to keep you going throughout the day
- Weekly catered lunches for the entire office
- Dedicated Wellness Room for your physical and mental health needs, during working hours
- Exciting events hosted regularly by our Melbourne Culture Club
- Awesome office space located in Southbank, VIC

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day..

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backb

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