Head of Digital Publishing

3 months ago

Sydney, Australia Chartered Accountants ANZ Full time

We encourage Passion to Grow and improve
Head of Digital Publishing
- Champion the audience experience across our website and direct marketing channels.
- Reimagine publishing practices and processes to meet organisational goals and audience expectations.
- Contribute to the transformation of our digital presence and experience.

ABOUT THE ROLE
As the Head of Digital Publishing, you will assist in setting and executing digital publishing strategies and governance to drive audience engagement, membership pipeline growth, and revenue opportunities.
You will play an integral part in the successful delivery and relaunch of our Enterprise website, ensuring digital publishing best practices and processes are embedded, reviewed, and evolved to meet audience and organisational goals and expectations.
ABOUT YOU
You will have a strong digital publishing and strategic mindset, strong leadership, and collaboration skills.
**Your key responsibilities will include**:

- Leading and developing a team of digital publishing professionals.
- Identification and prioritisation of key audience-centred and data-centric improvements to CA ANZ’s digital products and assists.
- Driving organisational cultural change around the importance of CA ANZ’s digital content, through the implementation and ongoing management of our content governance processes and procedures..
- Operationalisation and management of CA ANZ’s direct marketing channels.
- Evolving, managing and adherence to CA ANZ’s communications governance.
- Collaborating with Technology, Brand, Marketing, and content owners to build and manage a digital ecosystem for innovative solutions in processes, products, services, content, automation, marketing channels, and digital experiences.
- Establishing measures to track digital efforts and ensuring they bring value to CA ANZ in line with the Value Creation Framework and Moments that Matter

ABOUT US
Chartered Accountants Australia and New Zealand (CA ANZ) represent more than 139,000 financial professionals, supporting them to build value and make a difference to the businesses, organisations, and communities in which they work and live.
WHAT’S IN IT FOR YOU
At CA ANZ, we prioritise equity, diversity, and inclusion in all aspects of our work. We are dedicated to helping you achieve your career goals by providing numerous growth opportunities. Our flexible hybrid work model allows you to work from home while still enjoying the benefits of in-office collaboration and engagement.
HOW TO APPLY
At CA ANZ equality, diversity and inclusion are at the heart of all we do.

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