Conversion Rate Optimisation and

5 months ago


Melbourne, Australia L'Oreal Full time

Reporting to: Digital Platforms & Services Senior Manager

Managing one direct report.

Are you passionate about driving online growth through strategic optimization? We're seeking a Conversion Rate Optimisation and & Personalisation Manager to lead the charge in enhancing our L’Oreal D2C websites. In this role, you'll be responsible for crafting and executing a dynamic roadmap that leverages CRO, Personalization, A/B Testing, and NGL feature enablement to maximize customer engagement and conversion.

What You'll Do:
**CRO & A/B Testing Strategy**:

- Create targeted test roadmaps for each brand, collaborating closely to implement campaigns that deliver incremental revenue and conversion uplift.
- Foster partnerships with CRO and A/B testing vendors, facilitating feedback loops and contract updates.
- Harness the power of data analytics and industry best practices to optimize campaign websites.

**Personalization Strategy**:

- Lead the implementation and refinement of personalized strategies that resonate with diverse audiences, boosting engagement and conversion rates.
- Align with Digital Directors and Ecommerce Managers to align strategies with overarching objectives.
- Shape a comprehensive campaign roadmap by collaborating across departments and refining strategies for maximum impact.
- Stay at the forefront of digital marketing trends to keep our campaigns competitive.

**UX Enhancement**
- Identify user experience pain points using data and analytics, offering actionable insights to improve the customer journey.
- Champion best practices internally and externally, contributing to future strategies.
- Oversee site audits, collaborating with UX teams and brands to drive improvements.

**Feature Adoption & Localization**:

- Analyze feature releases to drive adoption rates, tailoring strategic recommendations for each brand.
- Provide brand-specific insights on new features.
- Collaborate with cross-functional teams to influence successful feature rollouts.

**What You Bring**:

- Proven expertise in CRO, A/B testing, personalization strategies, and UX optimization.
- Strong analytical skills, with a knack for translating data into actionable insights.
- Collaborative mindset, adept at working with various stakeholders.
- Innovative thinking to keep campaigns aligned with industry trends and innovations.

**ABOUT L’ORÉAL AUSTRALIA & NEW ZEALAND**

L'Oréal Australia & New Zealand is part of the L'Oréal Groupe, with 31 brands present in Australia. For over a century we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at the L'Oréal Groupe has a common purpose - to create the beauty that moves the world.
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