Digital Performance Optimisation Specialist

4 weeks ago


Melbourne, Victoria, Australia Xero Full time

Xero is a leading provider of cloud-based accounting and bookkeeping software. We empower small businesses and their advisors to grow and thrive, making a positive impact on the world around us.

As a Conversion Optimisation Manager at Xero, you will play a crucial role in driving our global conversion optimisation agenda for our Performance Marketing team. Conversion optimisation is a vital lever to drive acquisition efficiency across Paid and Organic channels.

Key Responsibilities:

You will develop and execute a comprehensive conversion optimisation strategy to increase conversions, revenue, and user engagement across all performance marketing channels. This includes creating and prioritising a testing roadmap to continuously optimise website elements, analysing and interpreting data from A/B tests, and working closely with the marketing and product teams to align CRO efforts with overall marketing initiatives.

Requirements:

To succeed in this role, you will need extensive experience in conversion rate optimisation and/or product growth, direct experience with A/B testing, multivariate testing, and statistical analysis, and demonstrated expertise in web analytics, including GA4 and GTM.

Why Xero?

Xero offers a range of benefits, including generous paid leave, dedicated paid leave for physical and mental wellbeing, health insurance, life insurance, and income protection. We also provide wellbeing and sports programmes, employee resource groups, and a range of other benefits that reflect our human value.



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