Digital Transformation Specialist

4 weeks ago


Melbourne, Victoria, Australia Xero Full time

Xero is a leading provider of cloud-based accounting software, dedicated to helping small businesses and their advisors succeed.

Job Overview

We are seeking an experienced Conversion Optimisation Manager to drive our global conversion optimisation agenda for our Performance Marketing team. As a key member of our team, you will be responsible for developing and executing a comprehensive conversion optimisation strategy to increase conversions, revenue, and user engagement across all performance marketing channels.

Key Responsibilities:
  • Develop and execute a data-driven conversion optimisation strategy to improve website elements, including landing pages, content pages, and user journeys.
  • Analyse and interpret data from A/B tests and other creative efforts to inform future test plans and creative development roadmaps.
  • Collaborate with the marketing and product teams to ensure CRO efforts align with overall marketing initiatives.
  • Prepare and present regular reports on CRO performance to key stakeholders, highlighting insights, recommendations, and results.
Requirements:
  • Extensive experience in conversion rate optimisation and/or product growth.
  • Demonstrated expertise in web analytics, including GA4 and GTM.
  • Deep understanding of managing complex CRO programs on a global scale.
  • Strong analytical skills and proficiency in using CRO tools such as Optimizely, Adobe Experience, and/or similar platforms.
About Xero

We offer a generous salary package, including an estimated $120,000 - $150,000 per annum, plus benefits such as paid leave, health insurance, life insurance, and income protection. You'll also enjoy flexible working arrangements, career development opportunities, and access to beautiful offices. At Xero, we're committed to creating a workplace that reflects our human values and supports the well-being of our employees.



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