Global Fintech Funnel Optimisation Specialist
2 weeks ago
Airwallex, a leading unified payments and financial platform for global businesses, is looking for an experienced Marketing Operations Manager to oversee the management of leads across the marketing and sales funnel.
The ideal candidate will have 5+ years of experience in marketing operations, funnel management, or a related role at a B2B tech company. They should possess strong problem-solving skills to identify and address inefficiencies, leaks, and bottlenecks in the funnel.
Responsibilities:- Monitor and analyse funnel performance using data analytics tools to track key metrics such as lead conversion rates, stage progression, and drop-off points.
- Identify areas for improvement and implement strategies to enhance lead retention and ensure smooth transitions between stages.
- Develop standardised processes for managing leads across the funnel, aligning with marketing and sales teams and ensuring consistency.
- Create regular reports on funnel performance, providing actionable insights and recommendations to senior management.
- Educate and train team members on best practices for funnel management, ensuring understanding of roles and responsibilities.
- Oversee the use of marketing automation, AI technology, CRM systems, and other tools supporting funnel management.
- Strong knowledge of data management practices, including segmentation, lead scoring, and data hygiene.
- Experience in designing and implementing standardised processes for lead management and funnel optimisation.
- Understanding of B2B sales processes and ability to align marketing efforts with sales goals for a cohesive approach.
- Excellent communication skills to articulate insights, strategies, and recommendations to technical and non-technical stakeholders.
- A competitive salary: $120,000 - $180,000 per year, depending on location and experience.
- Stock options within Airwallex.
- Ongoing learning and development opportunities.
- A collaborative, fast-paced environment where you can make a genuine impact.
Airwallex is proud to be an equal opportunity employer, valuing diversity and considering candidates based on merit, qualifications, competence, and talent.
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