Optimisation Specialist
5 months ago
12 month limited term contract
- Play a pivotal role in enhancing user experiences and driving conversion
- Melbourne based
**Delivering good energy starts from within**
It’s an exciting time to join Origin. Creating a great place to work means together we’re progressing our ambition to lead the energy transition through cleaner energy and customer solutions. We’re always looking for better ways to deliver for our customers - and for our people.
**About the role**
At Origin, we are in the process of transforming the way we serve our customers to make sure we’re providing outrageously good experiences for both our customers and our staff. You’ll take on this role at a critical time for Origin as we transform the way we work and lean into the future.
Reporting into the Optimisation Manager, as Optimisation Specialist, you will be unapologetic about our marketing mission. You will support and deliver the optimisation program and initiatives, maintaining strong networks and championing the customer. You will embrace the freedom and responsibility to influence and shape optimisation roadmap that will attract new customers, increase lifetime value and keep customers happy.
The Optimisation Specialist plays a pivotal role in enhancing user experiences and driving conversion. By leveraging A/B testing and personalisation strategies, you will improve user journeys across various channels, analysing performance data to inform decisions. Collaborating closely with cross-functional teams, you will identify key areas for improvement, ultimately fostering an experimentation culture that ensures our customers receive best-in-class experiences.
**Why it matters?**
- Utilise data-driven insights to develop and execute personalised experiences and content across various digital channels.
- Collaborate with stakeholders to understand business objectives, customer behaviours, and conversion funnel performance.
- Analyse user journeys, behaviour flows, and conversion paths to uncover friction points and areas for improvement.
- Develop and implement strategies to optimise website usability, performance, and conversion rates.
**What you will bring**
You will have a natural ability to flex across the business to grow customer lifetime value, get new customers and increase customer happiness.
- Proven experience in conversion rate optimization, A/B testing, and website optimization techniques with at least 2 + years of relevant experience.
- Proficiency with CRO tools such as Adobe Target, Google Optimize, Optimizely, or similar platforms.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Comfortable with basic copywriting highly desirable
**Origin - Where good change happens**
At Origin, we’re powered by people who believe in creating change.
Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you.
**_You will be required to meet Origin's employment criteria which may include a criminal history check and pre-employment medical (including drug & alcohol testing)._**
Please note unsolicited CVs from agencies will not be accepted.
**_Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future._
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