CRM Manager

1 week ago

Sydney, Australia OFX Full time

Company Description
**Hi.** We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

**Job Description**:
**Purpose of your role**

Your role is pivotal to delivering and scaling world-class customer engagement for consumer and business OFX customers globally through automated customer journeys to drive increased active customers, loyalty and revenue.

As CRM Manager you will manage all aspects of OFX’s transactional customer communications, including automated journeys and triggered communications following interactions with one of our team of OFXperts.

Your passion for the customer experience and technology will see you involved in communications across the whole customer lifecycle to make a difference at OFX.

**What you do**
- Maintain the OFX suite of transactional communications content & configuration in Salesforce Marketing Cloud and Salesforce CRM to ensure it is kept up to date, consistent with other OFX 1:1 communications, and supports go-to-market efficiency.
- Translate briefs from other marketing and OFX stakeholders into communications requirements and designs.
- Leverage internal and external events / triggers to engage relevant customers and stimulate incremental revenue to OFX.
- Improve communication engagement quality and conversions, from creating reports to analysing results and recommending developments and optimisations, always looking at how we can scale communication performance.
- Support the long-term OFX customer engagement, data & communication strategy.
- Keep abreast of new direct marketing and marketing automation best practice and new capability to ensure OFX is taking advantage of opportunities to improve our communications and engagement program.

**Qualifications**:

- Tertiary-level degree qualified in Marketing, Communications or Business
- Certified Salesforce Marketing Cloud Consultant (highly desirable)

**_ Knowledge, skills, experience_**
- 5+ years experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms
- Conceptual understanding, to be able to establish data models, work with APIs and configurations
- Knowledge and hands-on experience of some/all of the programming languages in Marketing Cloud: AMPscript, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience) or Guide Template Language
- Experience with Salesforce CRM (Sales & Service Cloud)
- Experience working with Google Analytics
- Has a ‘can-do’ attitude and be a good team player
- Clear communication skills to make complex technical matters simple when communication with non-technical stakeholders
- Exceptional written communication skills
- Customer-focused with ability to take initiative and work autonomously
- Highly organised, with strong attention to detail, clarity & accuracy
- Good time management and multitasking skills
- A strong desire to execute, drive impact and demonstrate urgency
- A self-starter who is data-driven, has a proactive and creative approach to problem-solving
- Interest in financial services; keeping abreast of global events & currency movements, and understand how they are relevant for customers

Additional Information
**What it's like working at OFX**

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.
- Always keep learning. We offer LinkedIn learning programs, which all OFXers have access to. We offer a variety of other learning programs and host an annual Open Day to encourage cross functional and soft skill learning
- Giving back, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, that OFXers can use together or individually
- We promote an environment of reward and recognition, OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of channels and awards
- Our Good Vibes employee-led committees organize events to keep our employees engaged

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