Channel Activation Manager

2 days ago

Brisbane, Australia Parmalat Australia Ltd Full time

#1 Dairy company in the world
- Work with iconic Australian brands; Pauls Professional, Kraft, Ice break
- Excellent career progression opportunities with massive global organisation

**About Lactalis**

Ours is a STORY of a family business created by the Besnier Family in 1933 and is today the worlds’ No. 1 dairy company. We are 85,000 loyal team members working across 100 countries and together we create the #LactalisExperience. Lactalis Australia’s iconic and heritage brands are our PASSION, providing quality and nutritious products for all Australians. We are humble, proud and resilient. We care for our employees, land, farmers and consumers, which is our driving purpose to ensure a responsible and sustainable dairy industry.

We take pride in developing our internal talent and encourage entrepreneurship by bringing together pragmatic and tenacious personalities. Our accountability ensures we have ownership within our roles and with our EXPERTISE and dairy “know how”, sets us apart.

**About the role**

Our team is driven to grow our Foodservice business, and this role will be key to making this happen We are seeking a dynamic and strategic Channel Activation Manager to join our Foodservice division. In this role, you will develop and execute comprehensive activation strategies that align with our long-term plans, marketing, and channel objectives. You will equip our sales teams with the tools, knowledge, and confidence to effectively sell our product range, including new product developments (NPD) and existing products. Additionally, you will drive awareness of Lactalis Foodservice and our products through trade show presence and customer channels such as wholesaler catalogues.

Reporting to the Marketing Manager - Foodservice, this role is integral to provide the link between marketing strategy and sales strategy to champion the ‘go to market’ process for market activations including new product launches. This role is based at our South Brisbane office although open to applicants looking to work out of our Lidcombe office (Sydney) or Scoresby office (Melbourne). This is a hybrid role meaning there is opportunity to work remotely up to 2 days per week.

**Key accountabilities of the role are**:
**ACTIVATION / GO-TO-MARKET STRATEGY**:

- Develop & execute annual activation strategy that is aligned to the LTP, marketing & channel plans in conjunction with marketing and sales leads to achieve the SBU objectives.
- Analyse customer market insights & trends and recommend the appropriate strategy including range, pricing & activation opportunities by channel.
- Recommend & drive (with the support of the Marketing Manager) appropriate customer research projects with the purpose of seeking solutions to marketing activation problems.

**SALES TOOLS & EDUCATION**: Development & execution of go-to-market strategy including sales tools required for innovation launches / existing products that educate teams on products within required timeframes including (but not limited to):

- Take charge of activation of NPD from moment of production to ensure launch plans created in conjunction with the sales team and execution in line with
- Product catalogues / Trade Presenters / POS
- Development and implementation of educational material for the Foodservice sales teams & customers on the culinary use and benefits of the Foodservice products
- Development of sales meeting materials including category/channel updates, NPD launches and presentation of plans at Cycle forums.

**TRADE SHOWS & DEMONSTRATION DAYS**:

- Lead & co-ordinate the implementation of the Lactalis Foodservice stand at industry trade shows as outlined in the marketing plans & provide support to the sales team for customer events that may include sampling and demonstration programs.

**CUSTOMER SPECIFIC ACTIVATION**:

- Taking brand key visuals developed by our brand team, develop customer specific activation including wholesaler catalogues / channel promotions / truck signage etc to drive awareness of our product range within our customer base, concentrating on Wholesaler accounts.
- Liaise directly with Lactalis customers marketing teams regarding customer specific activation elements

**REPORTING**:

- In collaboration with sales, analysis the sales and financial performance of products where activation investments have been made (trade shows, wholesaler catalogues etc).
- Provide monthly Foodservice reporting on activations, category performance & NPD launches etc with direction from the National Sales Manager, Wholesaler and Distributor Director, and Customer Director.

**BUDGET MANAGEMENT**:

- Monitor and control activation expenditure and ensure it is spent within budget parameters aligned with Marketing Manager.
- Validate, raise POs and approve invoices within the authorised limits.
- Ensure all business activities comply with relevant statutory and regulatory requirements.
- Other duties as required.

**Experience and skills** that you can bring

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