CRM Strategy

5 months ago

Melbourne, Australia Sportsbet Full time

We’ve got two brand new roles within our Customer Marketing team that will see you develop comprehensive CRM strategies and plans that align with key business objectives and priorities.

**About Us**
Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

We have over 1,300 team members at Sportsbet but as part of the Flutter Group, we’re a true global player.

**Committed To Responsible Gambling**

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

**About The Role**

Reporting into the CRM Strategy + Planning Manager, you will play a pivotal role in shaping strategic CRM initiatives to enhance customer engagement and drive business growth. Your primary responsibility will be to develop comprehensive CRM strategies that align with business objectives and enable the CRM operations team to execute campaigns. Ultimately, your CRM strategies will drive reach, engagement, and conversion objectives by providing a clear vision, strategy, and approach. Additionally, you will spearhead strategic projects to ensure that we remain at the forefront of CRM technology and deliver unparalleled experiences for our customers.

**Responsibilities Include**:

- Help develop holistic customer strategies across all segments & lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
- Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
- Develop GTM approaches for CRM comms across key events, product, promotion and safer gambling initiatives that drive customer & commercial outcomes
- Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.
- Stay abreast of industry trends, emerging technologies, and best practices in CRM strategy and planning, leveraging insights to drive innovation and evolution in our capabilities.

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Tailored career development programs
- Access to end of trip facilities with an onsite table tennis and pool table
- Discounted gym memberships, and loads of internal events
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**Our Focus on Diversity, Equity & Inclusion**

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Read more about our contribution to Flutter’s global Positive Impact Plan.

**Need To Work Flexibly?**

We know flex means different things to different people, let us know how we can support you to be your best.

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