CRM Manager

6 months ago

Melbourne, Australia L'Oreal Full time

At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

**A DAY IN THE LIFE**

Reporting to the Digital Director, as a CRM Manager you will be responsible for driving consumer growth and loyalty through designing and implementing local CRM solutions to engage, retain and recruit new customers, supporting the overall vision of the Professional Products Division.
- Plan and deliver local CRM strategies, encouraging customer retention and growth, and promoting our brand and products
- Partner and collaborate with cross functional teams including Consumer Insights, E-com, Marketing and Digital.
- Ensure the database is segmented effectively for targeted marketing activities in respect to local consumer behaviours.
- Analyse consumer touchpoints with the brand and maximise commercial opportunities based off behaviour patterns and insights.
- Analyse and report on data analytics, presenting information to stakeholders and implementing action plans to further drive our brands’ strategy and vision.
- Continuously grow and improve Brands’ loyalty program strategy, ensuring that program value proposition & benefits are relevant & optimized
- Develop A/B testing programs to maximize customer lifetime value

**WHO YOU ARE**
- You have a proven track record of expertise implementing and driving CRM strategies, preferably in retail or similar industry
- You are analytical and have great attention to detail
- You feel comfortable managing and collaborating with stakeholders at various levels within the business, sharing knowledge and providing feedback
- You have a strategic mindset and entrepreneurial spirit to take the lead and own the CRM strategy for the brand
- You always have the consumer at heart and can be agile depending on consumer activity to stay on trend

**WE ARE ENGAGED AND COMMITED**

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.
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