Head of Brand and Content Apac

7 months ago

Sydney, Australia Klaviyo Full time

The Head of Brand & Content ideates and executes all Klaviyo brand-building initiatives and programs externally and internally. As the purveyor of all things Brand & Content for the region, this position exists to ensure the APAC region knows what Klaviyo does and stands for through strategic and measurable programs and activations.

You will create and execute the GTM approach for notable company moments and content programs, ideate and execute branded programs, and create regional activations that drive virality and demand for Klaviyo. This role is truly two-pronged in that it also serves an important purpose internally, working closely with cross-functional GTM partners - across all Marketing, Sales, CS and Global to co-create a cohesive 'Klaviyo experience' no matter where a customer engages our brand. This role is responsible for not only creating cornerstone programs but leading their execution and reporting out on impact to provide strategic measurable outcomes through the pipe to pipe generation and revenue growth.

**How You'll Make a Difference**:

- Created and manage brand and content marketing efforts from start to finish across APAC and report on impact. Reporting includes traditional brand metrics, awareness and brand sentiment, site traffic, MQL, SQLs and pulling efforts through to pipe generation and revenue
- Partnership with local sales and partner teams to ensure GTM alignment, purpose and focus and success metrics
- Enable our GTM segments through integrated brand and content activations - from strategy to brief and through to execution, providing acquisition, pipeline, revenue and customer growth
- Align across all cross-functional departments to create awareness, increase engagement and drive business results. Ensure outcomes are nurtured to MQL and ARR by partnering closely with all departments within marketing
- Craft end-to-end customer journeys by partnering with our content and creative teams to optimise existing content and strategise new content
- Work closely with each functional area in the marketing department (Integrated, PR, Community, Paid, PMM, ecosystem, content, influencers) to determine which efforts should be elevated to the brand-campaign level and activated across all brand-owned channels for regional impact
- Own GTM strategy and execution for brand programs, select content programs and, when appropriate, regional events
- Ensure all marketing efforts leverage customer insights, address trends and serve the consumer and brand needs
- Be the champion of our quarterly themes across the department. Help to develop the themes based on your engagements with prospects and customers, and work with PMM to develop messaging for marketing. Bring them to life in-market with the help of your cross-functional marketing teams
- Leverage external partners to ensure our brand tracker is measuring what matters to Klaviyo within the region and is relevant for our leaders. Measure if our messages are resonating in-market and monitor the health of our market share and awareness levels
- Be an expert in Klaviyo's product, features, competitors, and customers to ensure that all deliverables resonate with the target audience and are on-brand
- Build trusting relationships and credibility, using strong communication and influence skills to partner with stakeholders to improve decision-making and outcomes, both locally and globally

**Success Looks Like**:

- Achieving regional business **acquisition** objectives across all segments and customer growth
- Deliver the brand **performance** required to strengthen our position and build greater awareness
- Excellent **integrated** funnel performance aligned to local and global programs

**Who **You Are**:

- 12+ years of experience building and scaling brand marketing efforts for a B2B SaaS company
- Experience as a Brand Marketing leader that has a strategic mindset and strong ability to execute
- Experience owning metrics and KPIs across a range of marketing activities
- An innovative thinker, with experience in executing strategic brand programs that are targeted, consistent, actionable and integrated across marketing
- You're a do-er, even at your level of expertise. You aren't afraid to get your hands dirty, handle the logistics, and be the one directly pitching Klaviyo in the field. You're a known face of Klaviyo building our brand through your understanding and passion for our product and customers
- Someone who thrives in a fast-paced environment and takes responsibility for the success of their function and delivering results
- Possess the ability to ground your decisions with data, metrics and customer insights.
- You've worked for a B2B SaaS company before and are comfortable being held to brand awareness and site traffic metrics, but when possible, can attribute your work to MQLs and Revenue. You also know what Brand table stakes are in B2B SaaS and can elevate our current programs to ensure we're on-par with or exceeding our comp

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