National Account Manager, Retail

2 weeks ago

Sydney, Australia Red Bull Full time

**Company Description**:
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 18,000 people in over 177 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The primary function of the National Account Manager is to deliver against company targets being volume (serving units), whilst keeping within company approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s Retail channel business plan strategies, and the delivery against ‘perfect store’ field targets for the responsible accounts. This role sits within the Retail channel and will manage discounters, mass merchants and retail liquor.

**EXECUTION OF PROMOTIONAL PROGRAMS**
- Develop and implement National Promotional Programs with key accounts.
- Deliver against retail channel business plan promotional frequency targets.
- Communicate account promotional priorities to all field teams in a timely and effective manner.
- Provide recommendations to maximize sales effectiveness and ROI from customer and consumer activities.
- Provide timely and accurate promotional forecasts, both externally with the customer and internally via the demand planning process.
- Be responsible for the financial claims and all financial impacts in relation to the responsible accounts.
- Monthly post promotional analysis of all major Red Bull promotions in all responsible accounts.

**VOLUME, FORECAST AND TRADE INVESTMENT DELIVERY**
- Deliver the monthly business plan financial sales volume in serving units across all key accounts, including indirect customers.
- Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings.
- Deliver profitable growth via effective and optimal use of available investments.
- Keep within approved monthly Trade Investment budgets for permanent discount and Joint Advertising targets.
- Act as the ‘central hub’ and facilitate the timely communication of account information to relevant field teams.

**CROSS FUNCTIONAL ENGAGEMENT**
- Work with Category Management to translate key sales data into simple, easy to use tools for the field teams, where relevant.
- Provide assistance to finance team monthly on accruals and reconciliation of actual to forecast spend.
- Provide assistance and support to State Account teams in delivering effective regional operations briefings.
- Provide assistance to customer service teams.

**ACTIVATION OF THE WORLD OF RED BULL**
- Develop, implement and drive major Red Bull events at account level.
- Activate off-location displays, and improve visibility through the field teams of these major events.
- Liaise with finance in providing timely and accurate permanent discount and Joint advertising accruals.
- Support Category Management during Category Range Reviews per account.

**Qualifications**:

- Account management experience (min 5 years).
- Exceptional negotiation skills, with experiences in seeking ‘win-win’ situations.
- Strong customer relationship management skills.
- Exceptional communication and presentation skills.
- Strong planning and project management skills.
- Excellent financial and analytical ability.
- Solid understanding of category management, marketing and finance principles.
- Intermediate to advanced level PowerPoint and Excel skills.

**Additional Information**:
This role is a permanent, full-time position, open to Permanent Residents or Australian/ New Zealand Citizens.

Thank you recruitment agencies, but we will be hiring this role directly

You warrant that:

- You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
- You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).

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