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Delivery Lead
4 weeks ago
We're REA
- REA Group
is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Where the team fits in
The Delivery Lead - Marketing Automation sits within the Marketing Automation and Enablement team - which is a part of the broader Audience & Marketing team.
The purpose of the Audience & Marketing team is to drive audience awareness, engagement and conversion. We help the organisation achieve its purpose of ‘changing the way the world experiences property’ by acquiring new consumers, retaining current customers and consumers, and by being involved in property conversations.
What the role is all about
You will be responsible for the delivery of marketing automation and enablement initiatives across our cross-disciplinary teams (Marketing Automation, Lifecycle and Audience & Personalisation).
The Delivery Lead - Marketing Automation supports REA’s success in the following ways:
Prioritising for impact:
- Fully understand the business and the teams’ short/long term goals and strategic priorities.
- Capture and prioritise requests from stakeholders into the team - ensure the required relevant information is documented to enable clear decision making and accurate impact assessments.
- Balance competing priorities, facilitate information flow between teams and keep everyone on track to achieve their goals.
- Negotiate, challenge and problem solve with stakeholders to optimise delivery plans for maximum business and strategic outcomes.
- Facilitate prioritisation and planning conversations between key stakeholders - ensuring discussions are productive and result in a clear, aligned direction.
- Proactively identify and resolve any planning or prioritisation misalignments and gaps.
Delivery:
- Facilitate and drive the end-to-end delivery of initiatives across the cross-functional marketing teams (Marketing Automation, Lifecycle and Audience & Personalisation).
- Take the lead at the initiative inception phase to ensure projects are prioritised, scoped, planned and resourced appropriately.
- Work closely with all team members to effectively drive the day-to-day operation - managing resource capacity, sprints, iterations, change management, project schedules, keeping stakeholders informed and engaged, managing risks, pre-empt and mitigate issues and coordinate timely releases.
- Work closely with the various Product teams and stakeholders across the group (and at various levels/roles) to facilitate scope and priority conversations.
- Ensure the team maintains a healthy balance of support between new initiatives with platform health and custodianship activities.
- Keep senior stakeholders informed - manage risks and pre-empt/escalate issues in a timely manner.
- Ensure team roadmaps and boards capture all initiative details and are kept up to date.
- Continually identify opportunities for more optimal ways of working - within the immediate team and cross-functionally. Work with the team to define operational processes to continuously build and maintain a high performing culture with high quality output.
- Successfully implement new processes and tooling improvements to increase efficiency and flow.
Stakeholder management:
- Effectively connect and communicate with people in a range of roles, teams, brands and levels. Ability to explain ideas, concepts, decisions and impacts to people of varying degrees of marketing and martech knowledge.
- Skilled at relationship building, fostering a safe and collaborative working environment and an expert at conflict resolution.
- Make an impactful contribution on behalf of the Marketing Automation, Lifecycle and Audience & Personalisation teams to the broader organisation, establishing our presence in the wider Delivery and Product communities.
Who we’re looking for
- Experience leading martech projects and a solid understanding of marketing automation, data integration, campaign creation and the production process.
- Great attention to detail and technically strong in all aspects of delivery.
- Someone who is confident managing multiple, often competing priorities and effective at communicating out to stakeholders to manage expectations, challenge or negotiate when required.
- Confident navigating ambiguity - can p
