Marketing Specialist
2 weeks ago
RSPCA Queensland is a non-government, community-based charity dedicated to improving the lives of domestic, farmed and native animals in Queensland.
Our mission statement is simple but powerful
:
_Together We Change Lives_.
About the role
Reporting to the Marketing Manager, the Marketing Specialist is primarily responsible for the Social Media accounts, Website and CMS Management.
- Develop, implement, and execute the calendar of organic Social Media content for the RSPCA Qld page and social enterprise pages in line with brand social media strategic pillars
- Provide guidance and training in social organic as required for enterprise and shelter location pages managed by the local team
- Develop creative and/or coordinate creative resources for social media calendar execution
- Manage and maintain Looker Studio and Power BI reporting, including monthly optimisations based on performance insights
- Provide guidance, oversee, and execute as required, organic social media moderation
- Working with the Marketing Manager to develop the Social Media Strategy
- Liaise with internal teams to organise and publish timely website content in a CMS environment
- Creation of campaign specific landing pages utilising best practice techniques for optimal results
- Coordination and upload of RSPCA Qld's digital comm assets
- Provide best practice UX/UI recommendations
- SEO support working with the communications team
- Support the IT team with troubleshooting web related issues
- Google Business Listings information and visual presentation for all brands
- Regional Area Marketing engagements across Queensland (working with the Marketing Manager)
- Marketing team administration support as needed.
Who are we looking for?
- Tertiary qualifications in a relevant field or equivalent industry experience
- 2 years' experience in developing content for and managing social media channel
- 3 years' experience with CMS systems (highly regarded: Sitecore, Salesforce Experience, Wordpress, Funraisin)
- UX and UI knowledge highly regarded
- Excellent communications and problemsolving skills
- Eager to upgrade skills on an ongoing basis
- Autonomous management of workload, priorities, and deadlines
- Ability to work with the Marketing team and crossdepartments to understand the organisational strategy and needs, and interpret into marketing requests for execution
- Genuine interest in animal welfare and the objectives of RSPCA.
Benefits and culture
- We are agile and provide our employees flexibility.
- Health & Lifestyle benefits
- Free Access to Lifeworks EAP, 6 weeks paid or 12 weeks halfpaid Parental leave, Companion Animal leave, Study leave, Volunteer leave and other leave options.
- Free onsite parking, free animal adoption options, branded uniforms, discounts to the onsite World for Pets store and onsite café, free pet vaccines, 40% off Royal Canin pet food, coffee machine and much more
- Countless opportunities to interact with the animals in our care.
- Be a part of a purpose driven organisation where the work you do really does have an impact on the welfare of animals.
How to apply:
Are you great team player with a passion for database integrity, a strong self-starter with the ability to think outside the box and energised by an incredible purpose and passion to achieve the best outcomes for animals everywhere.
**Please include a copy of your resume and cover letter to be considered for this position.
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