Personalised Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Domain Group Full time

Personalised Marketing Manager - Sydney Office - Permanent Full Time


Multiple opportunities for experienced CRM and Lifecycle Marketing Managers based in Sydney or Brisbane to join our Personalised Marketing team.


  • We have opportunities focusing on:
  • Driving the growth of our suite of integrated digital solutions for real estate agents
  • Driving revenue growth for our property developers and media clients
  • Growing and improving engagement with our Consumer audience
***
Who are you?

  • You will leverage your expertise in marketing automation platforms to design, execute and continuously optimise communication journeys across our endtoend customer experience. You will use your insatiable curiosity to find effective ways to connect with customers in order to achieve our revenue and customer engagement goals.
  • Working within a fastpaced, crossfunctional team, this is a great opportunity to hone your skills and knowledge in all things CRM, as well as leverage our unique data assets to create seamlessly personalised communication journeys that aim to proactively manage customer value.

You will have:

  • Previous experience in a CRM, Lifecycle, Customer Marketing or CVM role either in B2C or B2B/trade marketing
  • Experience in reporting and communicating the success of marketing campaigns and recommending amendments where required to meet objectives
  • Experience in using Marketing Automation platforms (such as Adobe Campaign, Braze, Salesforce Marketing Cloud, Eloqua etc)
  • Strong stakeholder management (both internal and external) and collaboration skills, with the ability to work autonomously to improve process, resolve issues and design solutions
  • Experience in monitoring competitor activity and feedback on trends/analysis to internal stakeholders
  • Bachelor's degree in Marketing or equivalent experience
  • Knowledge of compliance requirements for unsubscribes, data privacy and other necessities in sending comms via direct and digital channels

Desirable Skills

  • Experience working with a CDP like Tealium
  • Experience working in a similar CRM/lifecycle marketing role within financial services/salesorientated/ecommerce or startup environments
  • Proficient in the use of Salesforce CRM, Tableau, Google Analytics 360

Why join us?

  • Working hybrid, this is a role that will keep you on your toes. We're the right size business for you to make a real impact, with a workplace culture where you can be you.

Perks of the role include:

  • Flexibility tailored to you so if you've recently made a sea change, work adjusted hours or like the idea of hybrid working, it'll be perfect;
  • Discounts on things like _Domain Home Loans;_
  • Access to _Perkbox_, giving you discounts across healthcare, entertainment, food, utilities and more
  • Continuous opportunities to leap, learn and grow.
  • We don't just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities. That's why we want you.
    Who are we?
  • We shine a light on all things property. Our business aims to simplify the property journey for all involved; motivated by expertise and our exclusive data. Changing the way people engage with property requires a team of diverse thinkers.**What's next?

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