General Manager Brand and Marketing Metro

1 week ago

Sydney, New South Wales, Australia Brand & Marketing Full time

About Woolworths Group


Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow.

With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand's largest retailer.

A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**About Metro
**Metro is Woolworths' brand for ultra convenience and our aim is to make everyday easier for our customers by being the easiest way to get just what customers need from today's fresh food people. We are also committed to listening to our customers and to deliver an easy, local, fresh customer experience underpinned by value for time and money.


Collaboration is at the heart of everything we do in Metro as we continually seek opportunities to work better together for a better tomorrow.

We do this by Empowering, Trusting and Recognising each other, which forms the foundation of the Metro Difference which captures the essence of what it means to work for Metro.

**About the opportunity

Reporting into the Chief Marketing Officer, with a dotted line to the Director of Metro, the role of the GM Brand and Marketing - Metro is to lead the agile team that activates our purpose as the curated ultra convenience proposition for Woolworths "Fresh Food People" Brand and how it is expressed and built.

This is delivered through tangible team and customer experiences across our Metro stores, Metro partnerships with Ampol (MetroGo) and our ultra fast convenience offer MILKRUN.


You will work cross functionally to design and execute customer growth strategies to drive customer and team advocacy through an easy, fresh, local and value for time and money customer experience.


This is delivered through a consistent, customer led approach in all channels to ensure the Metro Customer Value Proposition is consistently expressed through all customer touchpoints, with Metro as a proof point of Woolworths "Today's Fresh Food People" Brand approach.

The role is a member of both the Metro leadership team and Brand and Marketing leadership team.

**What you are accountable/responsible for: - Leading and delivering the Metro brand and marketing strategy across all channels to achieve sustainable financial results and increase in customer and brand advocacy

  • Leading and developing the Metro brand strategy and framework, articulating the unique benefit of Metro for customers as the Woolworths brand for curated ultra convenience across food stores
  • Developing and embedding clear guidelines for the brand expression to ensure the brand strategy is brought to life and customer experience is optimised across channels
  • Partnering with the MILKRUN teams to establish clear guidelines for Brand expression and approach through Metro customer touchpoints
  • Lead the development of the annual customer and trade plan for Metro in collaboration with the wider Woolworths marketing community and Metro commercial team
  • Lead the development and execution of brand and marketing communications plan for food stores across all key customer touchpoints and relevant channels ATL (digital, OOH) and BTL (in store, loyalty) including Rewards and our retail media (cartology) partnership opportunities
  • Collaborating with the instore, format marketing practice to define and execute a tailored approach to store communication and promotional activation
  • A strong understanding of customer trends, identifying opportunities and ensuring the business is responding appropriately to meet changing customer needs
**What we are looking for: - Demonstrable experience in a similar role delivering complex, large scale marketing initiatives

  • Experience of engaging with and influencing senior stakeholders, up to board level
  • Strong focus on results & financial acumen
  • Retail, FMCG, Customer focused background would be strongly advantageous
  • Senior Leadership experience
  • Experience in creating highly engaged and motivated teams
  • A working knowledge of agile working principles is highly desirable
**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage.

We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by pr

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